The Tsingtao anniversary campaign celebrates heritage through a contemporary lens.
A bold call to action demands attention. Vibrant, expressive visuals capture a daring,
spontaneous personality and highlight premium quality with an urban twist.
The campaign has been rolled out across key cities globally
from London to Seoul across digital and outdoor media.
“Our bold campaign invites consumers to reconnect and recharge with Tsingtao by ‘Living it Up’ and embracing the unexpected. The campaign has been designed to showcase heritage and bring Tsingtao’s daringly spontaneous personality to life in a contemporary, premium context.”