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Experiencia Gourmet logo design

IDENTITY DESIGN, BRAND EXPERIENCE, PACKAGING DESIGN

No olive grove too steep, vineyard too remote or fjord too deep. Experiencia Gourmet food experts know where to find their treasures…

  • EXPERIENCIA GOURMET

    CHALLENGE

    The emergent middle class in Mexico have a growing interest in gourmet food and drink from around the world. The leading department store has responded by creating the most innovative and successful gourmet food hall in Mexico. The concept combines eating venues where consumers experience gourmet food prior to buying for home consumption.

    SOLUTION

    Our brand story and name introduce the buyers as experts and Experiencia Gourmet as a relaxing, enjoyable place to experiment.

    Reflecting a pleasurable, sociable gathering, the narrative identity unites an intriguing mix of creatures and icons, gathering to form the marque. This visually unravels throughout the food hall with a unique element dedicated to each venue — a playful invitation to participate. Every picture tells a story…

    RESULTS

    – food now up to 35% of daily stores sales
    – halo effect on motherbrand
    – business won from premium competitors
    – attracting younger consumers
    – own brand water outsells Mexico’s no.1 Coca Cola Ciel (despite being trice the price)
    – Success breeds success ambition roll-out programme: 1 store 2011 – 4 in 2012
    – 8 in 2013 – 10 in 2014 – 14 in 2015…

    Pastelaria store exterior shot with shelves of products
    Colorful cupcake and tart in display case

    “The brand now accounts for a daily
    14-35% of total store sales.
    This compares to a previous average figure
    for Liverpool gourmet food halls of 2%.”

    Juan Luis Berruga
    Director Food & Drink, El Peurto De Liverpool

    Award seals: Platinum, Gold, and Food & Household Marketing Design Awards Winner
    Multiple award logos for this project
    Tapas restaurant sign with liquor shelves
Wine shelves in a retail outlet
Experiencia Gourmet brand guidelines and uniform design
Experiencia Gourmet takeaway bag designs
Artistic render of Experiencia Gourmet sushi bar
Experiencia Gourmet out of home advertising designs

“Great news re the awards! Experiencia Gourmet is really making an impact here… We’ll be closing the year with six implementations… they’re all beautiful! Interlomas, Polanco, Santa Fe, Villahemosa, Puebla and Veracruz.”

LOURDES MÉNDEZ BUSINESS PROJECTS MANAGER: EL PUERTO DE LIVERPOOL, MEXICO

Project awards logos
Project awards logos
MORE WORK
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RICOLA
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DUNHILL D
Appleton Estate Blend 17
SOFITEL
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MONKEY SHOULDER
MORE WORK
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