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dunhill logo

NAMING, IDENTITY, PACKAGING

To breathe new life into the Dunhill brand and create a name for a new male fragrance, with a contemporary profile.

Dunhill D fragrance packaging design
Dunhill D eau de toilette packaging designs
MARY LEWIS, CREATIVE DIRECTOR

“The name and design idea rested in the famous ‘long-tailed’ Dunhill logo with its tall ascenders. Alluding to the fashion codes of initials for diffusion ranges, we named the new fragrance ‘d’ and graphically adopted the letterform from the Dunhill logo.”

RICOLA
DUNHILL D
SOFITEL
MONKEY SHOULDER
MORE WORK
MORE WORK
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