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NAMING, IDENTITY, PACKAGING
To breathe new life into the Dunhill brand and create a name for a new male fragrance, with a contemporary profile.
“The name and design idea rested in the famous ‘long-tailed’ Dunhill logo with its tall ascenders. Alluding to the fashion codes of initials for diffusion ranges, we named the new fragrance ‘d’ and graphically adopted the letterform from the Dunhill logo.”
MARY LEWIS, CREATIVE DIRECTOR
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020 7580 9252
Lewis Moberly, 33 Gresse Street
London W1T 1QU
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