corporate identity, brand experience
Each Sofitel hotel is an exquisite blend of French art de vivre and local influences.
A new icon represents the coming together of these two influences.
Where the rings cross there is interaction, a fusion of experience and expertise.
The icon reflects the ‘O’ of the unique, hand drawn logo.
“French style luxury is often best described by foreigners and
Lewis Moberly has interpreted our needs perfectly.“
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