![](https://www.lewismoberly.com/wp-content/uploads/2016/01/sofitel-header-image-revised-07jun18.jpg)
corporate identity, brand experience
Each Sofitel hotel is an exquisite blend of French art de vivre and local influences.
A new icon represents the coming together of these two influences.
Where the rings cross there is interaction, a fusion of experience and expertise.
The icon reflects the ‘O’ of the unique, hand drawn logo.
![](https://www.lewismoberly.com/wp-content/uploads/2016/01/sofitel-facade-01.jpg)
![](https://www.lewismoberly.com/wp-content/uploads/2016/01/sofitel-leaflets-01.jpg)
![](https://www.lewismoberly.com/wp-content/uploads/2016/01/sofitel-branding-01.jpg)
![](https://www.lewismoberly.com/wp-content/uploads/2016/01/brand-applications-01-1.jpg)
![](https://www.lewismoberly.com/wp-content/uploads/2016/01/life-is-magnifique-02.jpg)
“French style luxury is often best described by foreigners and
Lewis Moberly has interpreted our needs perfectly.“
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