PACKAGING DESIGN, PORTFOLIO DESIGN
Unlike other brands in the baby food category Little Freddie organic baby food talks to parents before their children. Lewis Moberly has introduced a new design system for the brand as it expands across markets and introduces fully recyclable packaging.
An evolutionary approach builds on strong existing brand assets to help consumers recognise this much-loved brand on shelf. A more sophisticated colour palette reflects the flavour of the products as well as acting as a powerful navigational tool. Stronger organic cues are explored with the brand’s off pack world introduced to deliver a premium ‘foodie’ air with a playful edge.
“It has been a pleasure to work with Lewis Moberly to bring in more personality and warmth to our packaging while strengthening range navigation. They have done a fantastic job. Exceptional ingredients remain at the core of our brand. The new design reflects this in a more succinct way with the quality of our food shining through.”