Three Little Freddie pouches: kiwi banana, strawberry coconut, blueberry banana

BRAND SYSTEM, PACKAGING DESIGN, PORTFOLIO DESIGN, COMMS

Unlike other brands in the baby food category Little Freddie organic baby food talks to parents first. Lewis Moberly has introduced a new design system for the brand as it expands across markets and introduces fully recyclable packaging.

Little Freddie pouches: previous and new packaging designs.

The distinctive ‘squiggle’ is dramatised. Taste appeal is achieved through fresh ingredient visuals ‘heroed’ front and centre of pack. The brand’s ‘off pack world’ has been introduced giving the range a premium ‘foodie’ air whilst retaining a playful personality.

Little Freddie yoghurt packaging designs

An evolutionary approach builds on strong existing brand assets to help consumers recognise this much-loved brand on shelf. A more sophisticated colour palette reflects the flavour of the products as well as acting as a powerful navigational tool. Stronger organic cues are explored with the brand’s off pack world introduced to deliver a premium ‘foodie’ air with a playful edge.

Little Freddie organic pouches: Beef lasagne and Chicken casserole

Little Freddie baby food social media campaign: taste-full, joy-full, spoon-full

Full of Joy! Full of Little Freddie! Our comms platform builds an emotive visual world for the brand. An agile messaging strategy enables playful creativity and storytelling delivered in an inventive and imaginative way.