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PACKAGING DESIGN, PORTFOLIO DESIGN
Unlike other brands in the baby food category Little Freddie organic baby food talks to parents before their children. Lewis Moberly has introduced a new design system for the brand as it expands across markets and introduces fully recyclable packaging.
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An evolutionary approach builds on strong existing brand assets to help consumers recognise this much-loved brand on shelf. A more sophisticated colour palette reflects the flavour of the products as well as acting as a powerful navigational tool. Stronger organic cues are explored with the brand’s off pack world introduced to deliver a premium ‘foodie’ air with a playful edge.
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“It has been a pleasure to work with Lewis Moberly to bring in more personality and warmth to our packaging while strengthening range navigation. They have done a fantastic job. Exceptional ingredients remain at the core of our brand. The new design reflects this in a more succinct way with the quality of our food shining through.”