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PACKAGING DESIGN, PORTFOLIO DESIGN, COMMS
Unlike other brands in the baby food category Little Freddie organic baby food talks to parents before their children. Lewis Moberly has introduced a new design system for the brand as it expands across markets and introduces fully recyclable packaging.
An evolutionary approach builds on strong existing brand assets to help consumers recognise this much-loved brand on shelf. A more sophisticated colour palette reflects the flavour of the products as well as acting as a powerful navigational tool. Stronger organic cues are explored with the brand’s off pack world introduced to deliver a premium ‘foodie’ air with a playful edge.
The distinctive ‘squiggle’ is retained. Range differentiation is delivered through fun illustration, messaging, and range imagery. Taste appeal is achieved through fresh ingredient visuals ‘heroed’ front and centre of pack. The brand’s ‘off pack world’ has been introduced giving the range a premium ‘foodie’ air whilst retaining a playful edge.
Full of Joy! Full of Little Freddie! Our comms platform for Little Freddie builds an emotive visual world for the brand. An agile messaging strategy enables playful creativity and storytelling delivered in an inventive and imaginative way.
JOE BUDGE, MARKETING MANAGER, LITTLE FREDDIE
“It has been a pleasure to work with Lewis Moberly to bring in more personality and warmth to our packaging while strengthening range navigation. They have done a fantastic job. Exceptional ingredients remain at the core of our brand. The new design reflects this in a more succinct way with the quality of our food shining through.”
MORE WORK
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workwithus@lewismoberly.com
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telephone
020 7580 9252
Lewis Moberly, 33 Gresse Street
London W1T 1QU
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