naming, identity, packaging

To breathe new life into the Dunhill brand and create a name
for a new male fragance, with a contemporary profile.

The name and design idea rested in the famous ‘long-tailed’ Dunhill logo with its tall ascenders.
Alluding to the fashion codes of initials for diffusion ranges, we named the new fragrance ‘d’ and graphically adopted the letterform from the Dunhill logo.

mary lewis, creative director
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