MOET & CHANDON

CHALLENGE

The World’s No.1 set a call to action
prompting an holistic review of its identity…
House marque, hierarchy, label and portfolio all came under scrutiny. Over time the brand had faded, image did not match perception.

SOLUTION

The house marque is stripped of the
superfluous and given the stature it deserves. Generics are appropriately relegated as equities are established. A textured pearl finish label with tactile raised lettering and seductive foiling, is set to be fabulous in the hand. The ownable Moët neck wrap is extended and dramatised creating a distinctive equity and driving the advertising.
With The House in order, the portfolio
extends effortlessly to family members.
God is in the detail…