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See our award-winning design for Glenmorangie, capturing the elegance and legacy of Scotland’s finest whisky with premium branding. BRAND REDESIGN, PORTFOLIO DESIGN Rooted in truth is at the heart of authentic brands. Glenmorangie wears a gilded centrepiece inspired by The Stone of Cadboll. LEARN MORE GLENMORANGIE CHALLENGE New owners LVMH sought to reposition Glenmorangie from niche to luxury. They recognized that with limited liquid stocks, the opportunity was to raise the premium and reach out to Asian and American markets. SOLUTION With radical repositioning the objective, new ideas had to be rooted in truth. Our new identity is inspired by a pictish stone standing in the grounds of the distillery. A cartographer’s border framing the old label becomes the signature luxury pattern. A faded palette becomes gloriously rich and tasty. Soft finishes are gilded and embossed. New structural packaging and P.O.S. support a polished and perfected brand. The core portfolio has been followed by Private Edition limited releases such as Glenmorangie Finealta and Astar, named and designed by Lewis Moberly. “Lewis Moberly demonstrated a passion for creativity and detail throughout the project. The new packaging expertly balances our heritage with stylish premium cues and enhances Glenmorangie’s reputation across the world.” KERRIN LUMSDEN, MARKETING MANAGER, THE GLENMORANGIE COMPANY MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Explore the story of Lewis Moberly, a pioneering brand design agency creating impactful identities, packaging, and digital experiences for global brands. Meet the team behind award-winning creative solutions. Lewis Moberly is a strategic creative business, immersed in the world of brands. Fledgling, iconic, walk-in and take home brands. We imagine them, define them, polish them, position them and design them. We live brands, they identify and culturally connect us. INDEPENDENT IN STYLE AND SPIRIT Lewis Moberly principals shape the business, creating a unique culture which inspires colleagues and clients alike. Mary Lewis Executive Creative Director Robert Moberly Chairman Jovan Buac Managing Partner Mark Tosey Head of Production EXPECT THE UNEXPECTED Seasoned professionals, inspirational youngsters, challenging thinkers. We live and breathe brand design at Lewis Moberly, it’s the fuel in our tank. We use it strategically and surprisingly. We do our homework, we are our own best critics. When you work with us, expect to be challenged . We are a hands on team… Ready to roll up our sleeves and be fully immersed. Here we are on site at St Pancras International during the first stage of our brand identity work. Hard hats obligatory. THE TWO TOP AWARDS Unique position. We are the only design consultancy to hold both The Top Award for Design Effectiveness and The Top Award for Design Excellence. We believe one leads to the other. OVER 500 AWARDS AND COUNTING… Ours are won for good reason. They keep us sharp. And they mirror the competitive brand world. LM have won over 25 Best of Best Awards from every major competition. “For every penny Boots spent on new packaging designs, it gained £1 in sales.” SIR ANTHONY CLEAVER CHAIRMAN IBM (DBA JUDGE) What Our Clients Say “The campaign is launching now and the Sets are already in-store and generating much excitement — amazing project delivered by LM.” DOROTHEE PEZIN-NIXON, LEFRANC BOURGEOIS SENIOR GLOBAL BRAND DIRECTOR “LM has been an excellent partner, helping bring our vision to life. We are a start-up and it's important that we could lean on their expertise and support. We are excited for the brand’s future!” SANJIV RAI AND CALVIN LOBENDHAN, COCONUTEA CO-FOUNDERS “When we chose Lewis Moberly we knew that its expertise could not be questioned. Out of all the agencies we interviewed, Lewis Moberly was the only one who understood perfectly the particularities of our brand, as well as our brief. The result is above all expectations.” GHISLAIN DE MONTGOLFIER, PRESIDENT OF BOLLINGER What Our Peers Say DAVID STUART, THE PARTNERS “So what is it about Mary? Let’s start with the big stuff, the abstract nouns: passion, commitment, vision. She has them all in large measure. Like every winner of this award over the years, she cares almost more than it’s healthy to care about, never for a moment allowing standards to slip. As a designer, she’s out of the top drawer — or maybe the secret compartment concealed just above it.”

See our unique brand storytelling for One Man and His Donkey, a brand that combines whimsy with purpose for a memorable identity. BRAND CREATION, NAMING MORE WORK MOËT & CHANDON LEFRANC BOURGEOIS MORE WORK TEST TITLE Video Title

Looking at current trends of functional drinks globally Culture Matters D&AD Presidents Mary Lewis and Lisa Smith in conversation A Language Step Change additional title support line here? Erin Leahy - Growth & Marketing Director The creative industry talks a lot about culture. But as an industry we are losing it. Mary Lewis set this out on stage at the D&AD Festival, when asked what she would change about the creative industry overnight. Not AI. Not hybrid working. Not gender imbalance though she cares about these too. Culture. It matters. This is more than just a rallying cry. And comes from the person who became the first female President of D&AD in 1995, and the first to be awarded the President’s Award in 2001. She has watched the industry she helped shape go through every iteration of itself since. When Mary talks about culture, she doesn't mean awaydays. Or Spotify playlists or the values cemented on the wall. She means the intangible under which good work becomes possible. She means being in the studio together, taking time to reflect."Something as simple as waking up the next morning and thinking is this the best thing I've ever done, or best in the bin…?” she said."That doesn't happen when everything is super glossy and instantaneous at the click of a button.” "You do not form relationships on screen" she said, as someone who has spent four decades watching what happens when people make thinags together, and what happens when they don't. Culture is not a thing you install, it accretes. It comes from proximity and friction. What erodes culture, in Mary's diagnosis, is scale. She describes 'mashups and mergers'. The logic of growth that turns studios with genuine identities (she compared them to football clubs with a real sense of belonging) into divisions of the big and the bland. "Culture goes out the door," she said, “and when culture goes, creativity follows…" She's right. And the industry has been watching this happen for years while calling it progress. The industry does not lack people who understand culture. It lacks people willing to protect it. Timeline is short when deadlines are fast. The ‘click-button’ culture doesn't just make things faster; it also removes the holistic experiences that make work richer. Experimentation, the failed attempts, the questioning, the sketches and the interrogation of the ‘right’ answer. In short, it stops ‘play' and encourages 'job done'. Image: Robert Moberly 'cultivating culture' in the early days of Lewis Moberly It doesn’t feel like nostalgia talking; Mary argues for the preservation of a particular kind of rigour and human interaction, one that technology can accelerate around, but cannot replicate. She has consistently held that standard. As President, she recalled the divide between design and advertising which has now come full circle, with blurred lines and new client expectations. Separate dinners at the D&AD awards were on committee agendas. Separate cultures were fiercely protected. She helped bridge this as a designer with a background in advertising as well as an adman partner. She ensured design shared the same platform. Presiding over the first, highly successful, public exhibition of British Design and Advertising together at the Saatchi Gallery, she described Design as enduring and Advertising as transient. Both important and, at their best, reaching for the emotional. “Work that wins the eye, the heart, and then the mind”. Image: Lewis Moberly hold D&AD Gold for Design Excellence Image: The Glenrothes The 42 "Quite simply, you won't have seen it before.” That's what Michael Wolff told Mary in the early days of Lewis Moberly, when she asked what it took to win a D&AD pencil. Mary has held that dear ever since with the mantra 'expect the unexpected'. Her pioneering work for multi-award-winning Waitrose Cooks’ Ingredients, Gatwick Airport and The Glenrothes is testament to this. The industry also talks at length about differentiation, and the need to cut through. Never before has 'clarity held such weight'. People are bombarded with choice, navigation is all. How to achieve clarity requires focus and a culture where people are free to debate. Mary believes that great design is alive and well thirty years on. But what has changed is how hard it is to protect the conditions that make it possible. The pressure to scale, systemise and deliver hard and fast. She misses the glamour and theatre D&AD projected. She remembers “The Dorchester chandeliers, drums rolling and lights dimming…” – “Let’s bring it back” agreed Lisa. Mary also noted the awards landscape is now highly populated, but there is still only one to win – a D&AD pencil (ideally black). She admires D&AD new inclusivity, but cautioned against “something for everyone. D&AD must own the highground and send out the signals”. Imagery: Waitrose Cooks' ingredients, D&AD Annual Mary Lewis of Lewis Moberly was in conversation with Lisa Smith of Uncommon Creative Studio at the D&AD Festival President's Lecture, May 2026. Subscribe to The Friday Edit Submit Thanks, we received your submission.

See our work for Little Freddie, crafting a brand that assures parents of organic, nutritious options with a fresh and approachable design. BRAND SYSTEM, PACKAGING DESIGN, PORTFOLIO DESIGN, COMMS Unlike other brands in the baby food category Little Freddie organic baby food talks to parents first. Lewis Moberly has introduced a new design system for the brand as it expands across markets and introduces fully recyclable packaging. The distinctive ‘squiggle’ is dramatised. Taste appeal is achieved through fresh ingredient visuals ‘heroed’ front and centre of pack. The brand’s ‘off pack world’ has been introduced giving the range a premium ‘foodie’ air whilst retaining a playful personality. An evolutionary approach builds on strong existing brand assets to help consumers recognise this much-loved brand on shelf. A more sophisticated colour palette reflects the flavour of the products as well as acting as a powerful navigational tool. Stronger organic cues are explored with the brand’s off pack world introduced to deliver a premium ‘foodie’ air with a playful edge. Full of Joy! Full of Little Freddie! Our comms platform builds an emotive visual world for the brand. An agile messaging strategy enables playful creativity and storytelling delivered in an inventive and imaginative way. “It has been a pleasure to work with Lewis Moberly to bring in more personality and warmth to our packaging while strengthening range navigation. They have done a fantastic job. Exceptional ingredients remain at the core of our brand. The new design reflects this in a more succinct way with the quality of our food shining through.” JOE BUDGE, MARKETING MANAGER, LITTLE FREDDIE MORE WORK MONKEY SHOULDER WAITROSE COOKS' MORE WORK TEST TITLE Video Title

Experience our work with The Glenrothes, where age and sophistication meet in a design that reflects the whisky’s unparalleled character. BRAND CREATION, STRUCTURE, DESIGN The Glenrothes Estate is full of colour. From the ducks who patrol the burn to the tall gleaming stills and everchanging terroir. The tactile tapestry of the 42 design pays homage to this provenance. “I’ve enjoyed working with Mary and the team at Lewis Moberly on what was a very exciting brief and am delighted with the results. The team has done an excellent job in capturing the colour and vibrancy of our Highland Home within this new design.” WENDY ESPIE, GLOBAL NPD MANAGER, THE GLENROTHES MORE WORK WAITROSE COOKS' BENRIACH MORE WORK TEST TITLE Video Title

Read Lewis Moberly’s Privacy Policy to understand how we collect, use, and protect your personal data when you visit our website. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy and Cookies Statement provides information on how we collect, use, manage, and protect your personal information while you visit our site. PERSONAL INFORMATION As a portfolio website, we primarily showcase our work and do not collect personal information from our visitors for contacting or marketing purposes. However, our website, hosted on Wix Studio, may collect minimal personal information for operational purposes, such as IP addresses or browser types, through standard web logs and the use of cookies. COOKIES AND ANALYTICS We use cookies to ensure our website functions correctly and to improve your user experience. Cookies are small text files placed on your device that collect standard internet log information and visitor behavior in an anonymous form. The only third-party service we use that involves cookie placement is Google Analytics. Google Analytics helps us understand how visitors engage with our website by collecting information anonymously, reporting website trends without identifying individual visitors. You can learn more about Google Analytics and privacy at Google Analytics Privacy Overview . MANAGING COOKIES You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Be aware that disabling cookies might affect the functionality and features of this site. DATA SECURITY We take reasonable measures to protect the information collected through our website. While we strive to use commercially acceptable means to protect your personal information, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. CHANGES TO THIS STATEMENT We may update this Privacy and Cookies Statement from time to time. We encourage you to periodically review this page for the latest information on our privacy practices. CONTACT US If you have any questions about this Privacy and Cookies Statement, please contact us at info@lewismoberly.com

Explore our culinary-inspired design for Waitrose Cooks, a brand that brings sophistication and accessibility to the kitchen. IDENTITY, RANGE DESIGN Strict recipes have been replaced by casual banter. Waitrose Cooks’ ongoing dialogue captures this new spontaneity. What better way to bond with the brand? LEARN MORE WAITROSE COOKS’ INGREDIENTS CHALLENGE With the proliferation of celebrity chefs and food editorial, we have become increasingly interested in a culinary world. SOLUTION Waitrose has responded with a range which satisfies the enthusiasts’ everyday needs. Lemon juice is sourced from Sicily, sea salt from Anglesey and walnut oil from France; not your average “cupboard basics”. And, as any foodie worth their salt will tell you, even the most modest dishes require the right ingredients, sourced selectively. We have designed labels, identity and packaging for Cook‘s Ingredients, Homebaking, Fresh herbs and Recipe Kits. Each one introduces its contents with an energetic no-need-to-measure-it phrase: “A good pinch of wild myrtle” sits alongside “Easy on the chopped chilli”. Subtle use of colour and an engaging tone create an interactive and collectible range. Numerous accolades include three Design Business Association Design Effectiveness Awards. Create a dialogue… WINNER PENTAWARDS 10th ANNIVERSARY AWARDS, BEST OWN BRAND IN LAST TEN YEARS In the 10 months since launch, Waitrose Cooks’ Ingredients achieved average weekly sales that are an astonishing 43% above target. Several products have been duplicated and the incremental sales from these range from between 30% and almost 100%. “We were absolutely delighted with the design, which successfully brought together a large range of products into one focused proposition.” RUPERT THOMAS CENTRAL BUYER: GROCERY, WAITROSE “Cooks’ Ingredients is oozing with quality and engages with the customer. The results speak for themselves.” DARREN BRIGGS HEAD OF COMMUNICATIONS, VODAFONE – DBA DESIGN EFFECTIVENESS JUDGE MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Dive into our collaboration with Appleton Estate, where we crafted an iconic brand experience for one of Jamaica’s finest rums, celebrating heritage, quality, and Caribbean spirit through premium design. NAMING, BRAND CREATION, PACKAGING DESIGN, CAMPAIGN DESIGN A retelling of Appleton Estate’s past and built on the spirit’s original recipe, the 17-year-old Legend is an exquisite and historic blend that exemplifies Jamaican excellence.The super-premium rum design halos a newly branded Appleton Estate range and encourages the barman to extend his repertoire for an increasingly curious and experimental consumer. Past and present are united elegantly and eloquently as the pack captivates as a luxury limited edition. Stretching from digital to physical, the full Legend launch campaign targets both bar tenders and rum collectors with a takeover of the brand’s owned media, a teaser campaign and an NFT launched on Blockbar. Art directing and crafting the project from pack to party, Lewis Moberly curated the launch event in New York and collaborated with renowned Jamaican artist, Oneika Russell on the NFT artwork. “This project is certainly a game changer for the Appleton brand and what will be a best-in-class LTO launch campaign for Campari spirits brands. The ongoing support and collaboration across both the packaging design and the launch campaign continues to solidify the importance of our agency partner Lewis Moberly in the building of the Appleton Estate brand.” DAVE WEISS, GLOBAL SENIOR BRAND MANAGER, CAMPARI MORE WORK APPLETON ESTATE BAILEYS RICOLA SOURGLASS MORE WORK TEST TITLE Video Title

Explore our campaign for Lambay Irish Whiskey, where storytelling and design come together to reveal hidden tales of an Irish treasure. VISUAL IDENTITY, CAMPAIGN DESIGN In a constantly evolving world of brand communications, our campaign blends the physical quirks of Lambay into a digital world that consumers can fully immerse themselves in. “It was a joy to collaborate with the Lewis Moberly team to create an exclusive experience for Lambay’s global consumer base, allowing them to come closer to what makes their favourite whiskey so unique. The campaign perfectly captures our premium Castle Prestige Edition, shaping an evocative narrative that reflects the unique characteristics of the 20-year-old whiskey and giving our customers a key to the mysteries of Lambay.” SABINE SHEENAN, SENIOR BRAND MANAGER & GLOBAL BRAND AMBASSADOR AT LAMBAY IRISH WHISKEY COMPANY MORE WORK GLENMORANGIE SELFRIDGES MORE WORK TEST TITLE Video Title

Discover Sober Sophistication by Lewis Moberly — how elegant brand design elevates the no- and low-alcohol category with clarity, craft and creativity. Sober Sophistication Wellness Meets the No/Low Revolution Originally a month-long challenge to counter holiday indulgence, Dry January has evolved into a global lifestyle trend, growing in popularity each year. Spurred by the pandemic, which heightened awareness of health and wellbeing while driving alcohol consumption to record levels, many are. While Gen-Z initially spearheaded the movement, distancing themselves from alcoholic products and occasions, global statistics are showing that millennials and those of higher income are catching on, driving a new surge of flexi-drinkers and wellness seekers into premium. “41% of drinkers in the US choose no/low alcohol options due to health and wellness reasons” Seeing the growing success of the category many major players in alcohol are jumping in on the trend, offering no/lo alternatives of their core product — but with a growing focus on No/low’s health benefit, emergent brands are the ones truly changing the game, being aesthetically inspired by natural wellness with innovations that offer indulgent and inclusive occasions of traditional drinking experiences, without the repercussions of a next day hang. LVMH is one of the premium brands pushing forward in this trend, buying a minority stake in French Bloom, a luxury No/Lo sparkling wine founded by two friends who were driven by a quest for wellbeing, and wanting more choices in sobriety, so worked to make it a reality. Within this space inclusion, experience and choice are key to succeed, opening space for brands like House of Clarity a premium No/lo retailer to succeed, through providing the luxury of choice to consumers looking for uncompromising experiences. Lastly The Ivy is another brand moving with this trend, offering a No/Lo wine list to their diners and building inclusion to their dining experience. Subscribe to The Friday Edit Submit Thanks, we received your submission.

Explore our refined brand design for Dunhill, merging tradition with modernity to reflect the essence of British luxury. NAMING, IDENTITY, PACKAGING To breathe new life into the Dunhill brand and create a name for a new male fragrance, with a contemporary profile. “The name and design idea rested in the famous ‘long-tailed’ Dunhill logo with its tall ascenders. Alluding to the fashion codes of initials for diffusion ranges, we named the new fragrance ‘d’ and graphically adopted the letterform from the Dunhill logo.” MARY LEWIS, CREATIVE DIRECTOR MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title