AI has been the focus of cultural, economic and political discourse. Much like technology, it has been binary in nature. Declarations of a new age of tech-driven enlightenment are mirrored by fears of humanity sliding into dystopian obsolescence.

Accessible platforms have democratised the power of generative AI, influencing everything from music and marketing campaigns, to education and elections. The very nature of creativity is being fundamentally challenged.

In this technological wild west, society, brands and institutions are feeling their way into an uncertain future. With our current climate of ‘poly-crisis’, the rise of AI feels like yet another threat to our way of life.