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VISUAL IDENTITY, STRUCTURE, DESIGN
The 25 is the latest pillar of The Glenrothes rare whisky portfolio all deeply connected to The Glenrothes private estate in Rothes, Speyside. The 25 year old wait is rewarded with an evolution of flavour as the sophistication of the whisky intensifies with luxurious depth.
The classic Glenrothes bottle has been evolved introducing a taller, elegant body profile. The straight neck allows the precious liquid to pour more smoothly.
Lewis Moberly has designed a bespoke gift secondary canister featuring a dual layered turning cylinder that opens to reveal the whisky within. The secondary packaging was developed on the principle of using paper, card and pulp-based materials only. There is no plastic, metal or leather. With minimal use of foil, the new core structure is 100% recyclable.
“The 25 deserves a plinth on which to be presented. The Lewis Moberly cylindrical canister design (a lovely metaphor for the casks in which the whisky has aged) offers just that. The contours on the outer pack are a nod to the location of our Rothes Estate in Speyside, whilst the twist playfully reveals the whisky inside.”
WENDY ESPIE, GLOBAL NPD MANAGER, THE GLENROTHES
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Lewis Moberly, 33 Gresse Street
London W1T 1QU
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