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BRAND CREATION, VISUAL IDENTITY, STRUCTURE, DESIGN
Lewis Moberly has challenged the beer category norm by redefining the drinking experience and commodity perception, giving beer and brewer the credit they deserve. Beer is too often drunk at pace without much thought or appreciation. Sourglass from the Fitzwood Brewery creates a new appreciation for beer craft, flavour and drinking ritual.
The unique bottle structure, secondary frame, and the name itself is inspired by the traditional hourglass. The bespoke glass bottle inverts on the outer oak frame to serve and pour a perfect measure of beer. It mirrors the brewery’s overarching purpose, to encourage drinkers to take time to experience the sights and flavours the beer releases.
“An innovative structure inspired by the hourglass profile, using 100% recycled glass with an outer frame sustainably sourced from used oak casks in which the beer is aged. A centrepiece for serving.”
MARK TOSEY PRODUCTION DIRECTOR, LEWIS MOBERLY
MORE WORK
work with us
workwithus@lewismoberly.com
join us
joinus@lewismoberly.com
telephone
020 7580 9252
Lewis Moberly, 33 Gresse Street
London W1T 1QU
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