Explore our design for Skin Sapiens, a skincare brand rooted in simplicity and transparency, crafted for conscious consumers. BRAND CREATION, PORTFOLIO DESIGN Simple is, simple does. A minimalist design featuring a pale, mineral inspired colour palette allows the packaging to be recycled and conveys the products’ pure ingredients. The ‘I’ sits asymmetrically acting as a built-in navigator. “Thank you so much again for your ideas and design work. I love our calls, they’re like peering into the future. Very exciting!” JAMES JARDELLA CEO & FOUNDER, SKIN SAPIENS MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

See how we partnered with Biladi to elevate their brand through a design that reflects cultural roots and modern appeal. Our work showcases authenticity and vibrancy for a truly unique identity. BRAND CREATION, DESIGN Meaning ‘of the land’ in Arabic, Biladi aims to introduce the rich flavours and healthy lifestyle of Lebanon to a wider audience, as captured in its slogan Deliciously Lebanese. The brand marque is the ultimate expression of the brand’s personality. Beyond the vibrant colour palette, the logo changes its appearance on-pack via the use of two distinctive patterns, distinguishing between sweet and savoury products, which provide a contemporary twist on traditional Arabesque decorations. MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Discover our creative brand design for Winsor & Newton, celebrating the art of painting with a timeless identity for artists worldwide. PACKAGING, STRUCTURE DESIGN The Pursuit of Perfection. Sleek and economic structures are both practical for desk top and beautiful to the eye. There is no waste, glue, excess material or process. The pen is hero with the packing supporting. MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Experience our work for La Grande Epicerie de Paris, designing a brand that embodies French culinary elegance and artisanal quality. CORPORATE IDENTITY, BRAND CREATION The leading Parisian food hall is a confident claim. La Grande Epicerie de Paris is a particularly long name. We turned the problem into the solution. LEARN MORE LA GRANDE EPICERIE DE PARIS CHALLENGE La Grande Epicerie de Paris is a Parisian landmark, the specialist food hall of premier department store Le Bon Marché. A leading destination for quality and choice. Pride in provenance was key to this identity. We found the answer right there, in the name. SOLUTION A strategic and visual repositioning was required, to match perception to image. LM returned to the original store layout of the 1920’s to restage the in-store journey in collaboration with architects Géraldine Lorand. The dramatically simple logo underscores provenance and status. Clean, minimal graphics and palette ensure modernity and let product be hero in store. La Grande Epicerie de Paris identity reflects a Lewis Moberly guiding principle, ‘build on not bolt on’. “L’identité visuelle préfigure les intentions commerciales de l’enseigne. Nous voulions marquer la démarche résolument inventive et contemporaine de notre offre produit. La proposition de Lewis Moberly nous a immédiatement convaincus par sa simplicité, son authenticité et sa subtilité.” PHILIPPE DE BEAUVOIR, CEO, LE BON MARCHE “L’identité visuelle préfigure les intentions commerciales de l’enseigne. Nous voulions marquer la démarche résolument inventive et contemporaine de notre offre produit. La proposition de Lewis Moberly nous a immédiatement convaincus par sa simplicité, son authenticité et sa subtilité.” PHILIPPE DE BEAUVOIR, CEO, LE BON MARCHE MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Discover our bold and playful identity for Monkey Shoulder, designed to reflect the spirit and energy of this unconventional whisky brand. BRAND CREATION, STRUCTURE, DESIGN A good name can set up a question. A good design answers it. Monkey Shoulder disrupts the provenance mould and provides the barman with bar talk. LEARN MORE MONKEY SHOULDER CHALLENGE How to seamlessly balance the unexpected with the familiar, where most brands do one or the other to a fault. How to create a new ‘contemporary engaging brand’ in a well worn category. SOLUTION Rooted in whisky lore, the brand name Monkey Shoulder is inspired by, and named in honour of, the distillery malt men. These men acquire a stoop, known colloquially as ‘monkey shoulder’, from repeatedly turning the barley by hand… A clear, contemporary bottle is branded with a trio of three-dimensional monkeys, appropriately positioned on the shoulder. Each monkey represents one of three malts which form the blend. These iconic, polished, pewter monkeys are supported by a crafted, typographic label, setting out the malt men story. The minimal bottle, surprising name and story label create a tactile and distinctive presentation. “The iconic bottle design, complete with three brass monkeys — each representing one of the constituent single malts — on the bottle’s shoulder, is sure to attract confident, liberal minded people with discerning taste and ensures it’s not one to hide away in the drinks cabinet!” THEDRINKSSHOP.COM “Monkey Shoulder is in Selfridges as we speak… but you had better be quick, as it just broke their record, and is now the best spirit launch in Selfridges’ history.” GUY MIDDLETON INNOVATION, WILLIAM GRANT & SONS INT. LTD. MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Read Lewis Moberly’s Privacy Policy to understand how we collect, use, and protect your personal data when you visit our website. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy and Cookies Statement provides information on how we collect, use, manage, and protect your personal information while you visit our site. PERSONAL INFORMATION As a portfolio website, we primarily showcase our work and do not collect personal information from our visitors for contacting or marketing purposes. However, our website, hosted on Wix Studio, may collect minimal personal information for operational purposes, such as IP addresses or browser types, through standard web logs and the use of cookies. COOKIES AND ANALYTICS We use cookies to ensure our website functions correctly and to improve your user experience. Cookies are small text files placed on your device that collect standard internet log information and visitor behavior in an anonymous form. The only third-party service we use that involves cookie placement is Google Analytics. Google Analytics helps us understand how visitors engage with our website by collecting information anonymously, reporting website trends without identifying individual visitors. You can learn more about Google Analytics and privacy at Google Analytics Privacy Overview . MANAGING COOKIES You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Be aware that disabling cookies might affect the functionality and features of this site. DATA SECURITY We take reasonable measures to protect the information collected through our website. While we strive to use commercially acceptable means to protect your personal information, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. CHANGES TO THIS STATEMENT We may update this Privacy and Cookies Statement from time to time. We encourage you to periodically review this page for the latest information on our privacy practices. CONTACT US If you have any questions about this Privacy and Cookies Statement, please contact us at info@lewismoberly.com

Discover Lewis Moberly, a leading brand design agency known for award-winning work in identity, packaging, and digital experiences. We craft memorable brands that drive growth and create impact worldwide. Lewis Moberly wins the eye with visual dexterity, the heart with engaging stories, and the mind with inspirational ideas. Whether creating new identities or restaging loved ones we balance emotion and reason, insight and intuition, with a winning spirit. BAILEYS GLOBAL REDESIGN RICOLA GLOBAL REDESIGN THE GLENROTHES PORTFOLIO DESIGN WAITROSE COOKS' BRAND CREATION ST PANCRAS INTERNATIONAL CORPORATE IDENTITY LA GRANDE EPICERIE DE PARIS CORPORATE IDENTITY TEST TITLE Video Title VIEW ALL WORK

Explore our culinary-inspired design for Waitrose Cooks, a brand that brings sophistication and accessibility to the kitchen. IDENTITY, RANGE DESIGN Strict recipes have been replaced by casual banter. Waitrose Cooks’ ongoing dialogue captures this new spontaneity. What better way to bond with the brand? LEARN MORE WAITROSE COOKS’ INGREDIENTS CHALLENGE With the proliferation of celebrity chefs and food editorial, we have become increasingly interested in a culinary world. SOLUTION Waitrose has responded with a range which satisfies the enthusiasts’ everyday needs. Lemon juice is sourced from Sicily, sea salt from Anglesey and walnut oil from France; not your average “cupboard basics”. And, as any foodie worth their salt will tell you, even the most modest dishes require the right ingredients, sourced selectively. We have designed labels, identity and packaging for Cook‘s Ingredients, Homebaking, Fresh herbs and Recipe Kits. Each one introduces its contents with an energetic no-need-to-measure-it phrase: “A good pinch of wild myrtle” sits alongside “Easy on the chopped chilli”. Subtle use of colour and an engaging tone create an interactive and collectible range. Numerous accolades include three Design Business Association Design Effectiveness Awards. Create a dialogue… WINNER PENTAWARDS 10th ANNIVERSARY AWARDS, BEST OWN BRAND IN LAST TEN YEARS In the 10 months since launch, Waitrose Cooks’ Ingredients achieved average weekly sales that are an astonishing 43% above target. Several products have been duplicated and the incremental sales from these range from between 30% and almost 100%. “We were absolutely delighted with the design, which successfully brought together a large range of products into one focused proposition.” RUPERT THOMAS CENTRAL BUYER: GROCERY, WAITROSE “Cooks’ Ingredients is oozing with quality and engages with the customer. The results speak for themselves.” DARREN BRIGGS HEAD OF COMMUNICATIONS, VODAFONE – DBA DESIGN EFFECTIVENESS JUDGE MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Why Creativity Needs Community. Our takeouts from this year's D&AD Festival Heartbeat & Human Touch Why Creativity Needs Community. Our takeouts from this year’s D&AD Festival. Nicola Eager, Marketing Director The first resounding takeout, an oldie but a goodie; Craft - but not as we know it. Nostalgic throwbacks, expected expressions and musing stories of ‘the good old days’. Out. A new era emerging. A modern necessity in a world endlessly encouraged to take shortcuts - Craft is the mindset. Time taken to shape, refine, reflect and refine again. Elevating ideas with newfound obsession and passion. Craft isn’t just details; it’s the difference between a fleeting impression and timeless value. Aspirations were another standout theme. Not just personal goals, but those bigger, brighter ambitions - doing work for the world; that brings joy; that makes the world a bit better. The kind of creativity that doesn’t just chase the brief but chases a bigger purpose by thinking bigger.¹ Which leads me to the most impactful theme of the festival. Community. Because creativity doesn’t happen in a vacuum (or solely with the hottest tools). True creativity thrives in connection, in collective energy and in shared sparks. Take Germany Lancaster, who forged her own path to art direction without ever going to art school. Standing on stage, telling her story, she exemplified the kind of untraditional brilliance that emerges when we broaden our idea of what creative journeys can look like. Creativity isn’t taught; it’s lived, and we’ve all taken different paths to get here. Considering that we all averagely take 30,000 breaths a day, how many of those are filled with wonder, surprise, or delight? If something truly moves us - steals our breath for a second - is it a sign that we’re onto something meaningful? Everyday thousands of brands fight for a fraction of our attention. Each tap, swipe, or scroll is a potential moment of connection, inspiration, or emotion.² We’re not just filling feeds; we’re filling moments of someone’s life. Hopefully with a simple and true idea from our bold, creative and meaningful community. 1 All ideas are bad ideas (Until designed): James Taylor 2 Precipice: Nils Leonard Top: 20 minutes. 10 ideas for the type of creative company the world might actually want to exist right now. Precipice: Nils Leonard. Above: A sneak peak at this year’s entrants. Julie Crebo, Design Director The D&AD Festival is arguably one of the most prestigious events in the creative calendar. It celebrates the best and brightest ideas, pitting them against each other in a bid to claim that coveted pencil. It’s one of those occasions that leaves you both inspired and, admittedly, a little yellow with envy. Like any great event, it’s also a chance to be among peers - to celebrate our talented community and the vocation that is design, all in the spirit of healthy competition. Competition is important. It pushes each of us to raise our game while simultaneously encouraging one another to improve. But what does it truly take to be considered the 'best'? If you’ve had the privilege of being mentored by an inspirational leader or worked alongside a team of superstars, you tend to learn by osmosis. Yet for those without that privilege, the methods for success often remain a mystery - keeping those at the top, on top. That’s why Mick Mahoney’s selfless approach and his so-called ‘secret sauce’ in How to Be a Creative Leader feels so refreshing. He dares to demystify what it really takes to reach the top of the game. He questions why there’s no “handbook” for creative leadership, pointing out how the default approach tends to be “pick it up as you go” - or worse, “fake it till you make it.” In response, Mahoney challenges this mindset with a new book that argues there are metrics in our industry - tools that can guide collective spirit and foster a more positive, inclusive culture of creativity.¹ At its core, our job - when done successfully - is to communicate and influence behaviour, ideally for the better. Design has the power to uplift, connect, and create meaningful impact. This isn’t to make design sound self-important, but if, as Dieter Rams said, 'great design is invisible,' how can we use that invisible superpower to better our own design culture? It’s a question more relevant than ever in the age of AI, where rising productivity and an intellectual arms race threaten to widen the competitive gap even further. So, the next time you have the great fortune to attend an event, don’t just view it as ‘an opportunity to network.’ Instead, see it as a moment for community. That small shift in mindset can transform a self-serving instinct into something that celebrates all of us - embracing competition not for ego, but for the greater good of design. 1 What does it take to be a successful creative leader?: Mick Mahoney Top: Mick Mahoney asking us to question what it takes to be a creative leader. Above: The world at a designer's feet. Subscribe to The Friday Edit Submit Thanks, we received your submission.

Explore our refined brand design for Dunhill, merging tradition with modernity to reflect the essence of British luxury. NAMING, IDENTITY, PACKAGING To breathe new life into the Dunhill brand and create a name for a new male fragrance, with a contemporary profile. “The name and design idea rested in the famous ‘long-tailed’ Dunhill logo with its tall ascenders. Alluding to the fashion codes of initials for diffusion ranges, we named the new fragrance ‘d’ and graphically adopted the letterform from the Dunhill logo.” MARY LEWIS, CREATIVE DIRECTOR MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Explore our campaign for Lambay Irish Whiskey, where storytelling and design come together to reveal hidden tales of an Irish treasure. VISUAL IDENTITY, CAMPAIGN DESIGN In a constantly evolving world of brand communications, our campaign blends the physical quirks of Lambay into a digital world that consumers can fully immerse themselves in. “It was a joy to collaborate with the Lewis Moberly team to create an exclusive experience for Lambay’s global consumer base, allowing them to come closer to what makes their favourite whiskey so unique. The campaign perfectly captures our premium Castle Prestige Edition, shaping an evocative narrative that reflects the unique characteristics of the 20-year-old whiskey and giving our customers a key to the mysteries of Lambay.” SABINE SHEENAN, SENIOR BRAND MANAGER & GLOBAL BRAND AMBASSADOR AT LAMBAY IRISH WHISKEY COMPANY MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title

Experience our work for St Pancras International, blending heritage with modern design to enhance one of London’s iconic travel destinations. CORPORATE IDENTITY, BRAND CREATION Historic iconic landmarks speak for themselves. Branding must integrate and modernise, with a respectful nod to the past. LEARN MORE ST PANCRAS INTERNATIONAL CHALLENGE Historic, iconic landmarks speak for themselves. Branding must integrate and modernise, with a respectful nod to the past. St Pancras is a heady mix of old and new, with the glittering glass arch nestling alongside the original, magnificent façade. A dramatically visual experience required a simple, respectful logo. SOLUTION Clean, bold lettering features a gothic ‘t’ and detail diamond, which echoes the diamonds on the original station clock. The sky-blue palette features Barlow Blue, named after William Barlow. It was intended to “blend with the heavens” and make St Pancras appear “open to the universe”. Appropriate aspirations for a station restaged as a destination brand. LM branded Europe’s longest champagne bar which runs parallel to the tracks, alongside a brasserie, gastropub, farmers’ market and numerous meeting points. Hence the rallying cry “Meet me at StP”. MORE WORK GLENFIDDICH LYQD NATIONAL MARITIME MUSEUM LEA & SANDEMAN MORE WORK TEST TITLE Video Title