BRAND CREATION, DESIGN

Meaning ‘of the land’ in Arabic, Biladi aims to introduce the rich flavours and healthy lifestyle of Lebanon to a wider audience, as captured in its slogan Deliciously Lebanese. The brand marque is the ultimate expression of the brand’s personality. Beyond the vibrant colour palette, the logo changes its appearance on-pack via the use of two distinctive patterns, distinguishing between sweet and savoury products, which provide a contemporary twist on traditional Arabesque decorations.