BRAND IDENTITY, PACKAGING DESIGN
To ‘Be Fabulous’ you have to look fabulous. God is in the detail for Moët, with an immaculately dressed brand identity.
MOET & CHANDON
CHALLENGE
The World’s No.1 set a call to action prompting an holistic review of its identity… House marque, hierarchy, label and portfolio all came under scrutiny. Over time the brand had faded, image did not match perception.
SOLUTION
The house marque is stripped of the superfluous and given the stature it deserves. Generics are appropriately relegated as equities are established. A textured pearl finish label with tactile raised lettering and seductive foiling, is set to be fabulous in the hand. The ownable Moët neck wrap is extended and dramatised creating a distinctive equity and driving the advertising.
With The House in order, the portfolio extends effortlessly to family members.
God is in the detail…
MORE WORK
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