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Pink Poppy Flowers

BRAND IDENTITY, PACKAGING DESIGN

God is in the detail for Moët, with an immaculately dressed brand identity.

  • MOET & CHANDON

    CHALLENGE

    The World’s No.1 set a call to action prompting an holistic review of its identity… House marque, hierarchy, label and portfolio all came under scrutiny. Over time the brand had faded, image did not match perception.

    SOLUTION

    The house marque is stripped of the superfluous and given the stature it deserves. Generics are appropriately relegated as equities are established. A textured pearl finish label with tactile raised lettering and seductive foiling, is set to be fabulous in the hand. The ownable Moët neck wrap is extended and dramatised creating a distinctive equity and driving the advertising.

     

    With The House in order, the portfolio extends effortlessly to family members.

    God is in the detail…

    Moët & Chandon logos: previous and new designs, founded 1743
    Two bottles of Moët & Chandon Brut Imperial
    Moët & Chandon ad: Roger Federer, Be Fabulous
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Grand Prix Du Gold design award
MORE WORK
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NATIONAL MARITIME MUSEUM
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