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Living It Up brand graphic

CAMPAIGN DESIGN

The Tsingtao anniversary campaign celebrates heritage through a contemporary lens. A bold call to action demands attention. Vibrant, expressive visuals capture a daring, spontaneous personality and highlight premium quality with an urban twist. The campaign has been rolled out across key cities globally from London to Seoul across digital and outdoor media.

Brand graphic showing Tsingtao bottle design celebrating 120 years
Tsingtao since 1903 logo mark design

“Our bold campaign invites consumers to reconnect and recharge with Tsingtao by ‘Living it Up’ and embracing the unexpected. The campaign has been designed to showcase heritage and bring Tsingtao’s daringly spontaneous personality to life in a contemporary, premium context.”

MARY LEWIS, CREATIVE DIRECTOR, LEWIS MOBERLY

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Appleton Estate Blend 17

RICOLA

Appleton Estate Blend 17

DUNHILL D

Appleton Estate Blend 17

SOFITEL

Appleton Estate Blend 17

MONKEY SHOULDER

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