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BRAND CREATION, STRUCTURE, DESIGN
The pioneering Classic Malts of Scotland led the emerging category. Oban was designed to look at home on the rainlashed cliffs of the West Highland coast. Rich in heritage, it has remained unchanged since 1988 as resilient as its provenance.



“Your careful understanding of the brief and painstaking researchhas contributed to the outstanding creative work which delivers on many levels. Each design signals regional provenance and intriguing clues to taste. The quality rises above the standards of the competition. Heritage has been restored and legends enhanced. Almost forty years on, Classic Malts are justifiably regarded as ground-breaking. Congratulations on a stunning piece of work.”
Roy Macmillan Marketing Director Classic Malts, United Distillers
MORE WORK
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