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BRAND REDESIGN, PORTFOLIO DESIGN
A new identity for Lefranc Bourgeois, the premier brand for fine artists, balancing history and contemporary relevance.
MARIANNA SPILIOTOPOULOS, GLOBAL BRAND DIRECTOR, LEFRANC BOURGEOIS
“We’re delighted with how designs are rolling out across the oil range and are looking forward to our imminent launch in June. We received superb feedback from our customers following our largest trade fair in Frankfurt.”
To help celebrate 300 years of Lefranc Bourgeois, we delved into their archive. Reframing and layering vintage assets with vibrant colour across four gift box designs, the specific quality of each medium was showcased. Opaque gouache, translucent oil, vibrant acrylic and intense ink.
