Explore how we helped Green Angel Ventures with a forward-thinking brand identity focused on sustainability and positive impact investing. CORPORATE IDENTITY, BRAND CREATION The new Green Angel Ventures identity balances sincerity and warmth — a professional feel without losing the company soul. When married with bespoke lettering, the brand marque feels trustworthy with an air of optimism and strength. The core idea centres on future proofing the earth for the next generation and maintaining the circle of life. A comprehensive design system has a powerful marque at its centre and leaves a smile in the mind. CAM ROSS, GREEN ANGEL VENTURES, CEO “The Green Angel Ventures name and identity has been the creation of one of the best branding design agencies in London and it shows. Lewis Moberly has been professional, thorough, but above all inspirational in its approach to creative brand design. We could not have asked for anything more.” RICOLA Add to Cart DUNHILL D Add to Cart SOFITEL Add to Cart MONKEY SHOULDER Add to Cart MORE WORK TEST TITLE Video Title MORE WORK

Explore the Lewis Moberly portfolio, showcasing innovative brand design projects across diverse industries. From luxury spirits to iconic retail and sustainable ventures, our work reflects creativity, precision, and impactful storytelling. all work storytelling radical redesign campaigns evolving and elevating breaking the mould repositioning brand creation APPLETON ESTATE BAILEYS RICOLA SOURGLASS LITTLE FREDDIE THE GLENROTHES 42 LAMBAY IRISH WHISKEY TSINGTAO BENRIACH BILADI SKIN SAPIENS LEFRANC BOURGEOIS COCONUTEA WINSOR & NEWTON LAVAZZA WAITROSE COOKS THE GLENROTHES 25 TIDAL RUM FLOREAT ST PANCRAS INTERNATIONAL SELFRIDGES JOHNNIE WALKER ONE MAN AND HIS DONKEY EXPERIENCIA GOURMET DIVINO GATWICK AIRPORT MOËT & CHANDON BREADWINNER GLENMORANGIE BRITISH ROAD SIGNS LA GRANDE EPICERIE DE PARIS DUCHY ORIGINALS MONKEY SHOULDER SOFITEL DUNHILL D TEST TITLE Video Title

See how we partnered with Sourglass, designing a modern, eye-catching brand identity for the contemporary drinks market. BRAND CREATION, VISUAL IDENTITY, STRUCTURE, DESIGN Lewis Moberly has challenged the beer category norm by redefining the drinking experience and commodity perception, giving beer and brewer the credit they deserve. Beer is too often drunk at pace without much thought or appreciation. Sourglass from the Fitzwood Brewery creates a new appreciation for beer craft, flavour and drinking ritual. The unique bottle structure, secondary frame, and the name itself is inspired by the traditional hourglass. The bespoke glass bottle inverts on the outer oak frame to serve and pour a perfect measure of beer. It mirrors the brewery’s overarching purpose, to encourage drinkers to take time to experience the sights and flavours the beer releases. The fictional Fitzwood Brewery is based in Fitzrovia in the heart of London, an area synonymous with the making and consuming of beer and the infamous Great Beer Flood of 1814. Fitzrovia is also home to the Lewis Moberly studio. LAMBAY IRISH WHISKEY APPLETON ESTATE MORE WORK “Our love of craft and storytelling is evident in each element of the Sourglass design. The bottle structure is inspired by the hourglass profile made using 100% recycled glass. The outer frame structure is sustainably sourced from used oak casks in which the beer is aged. This acts as a protective case, a cradle platform for the inverted bottle, and as a centrepiece for serving. The refillable bottle has a custom closure, made from re-purposed copper from the brewery, that delivers a slow-release pour.” MARK TOSEY, PRODUCTION DIRECTOR, LEWIS MOBERLY “The Make a Mark initiative has given us an opportunity to push our creativity. Sourglass reads as an ambigram in opposite vertical positions to represent sand passing through an hourglass. The base label takes inspiration from sun dials. Both evoke the concept of time. The letters on the accompanying glassware settle at the bottom, providing a sense of completeness. The foil colours allude to the subtle and naunced flavours of the beer as do the tactile and contrasting textures. Finally, a secondary canister brings The Great Beer Food to life with detailed illustration full of visual humour.” EMILY FOX, CREATIVE DIRECTOR, LEWIS MOBERLY TEST TITLE Video Title MORE WORK

Discover our collaboration with Lavazza, creating a rich and evocative brand experience for one of Italy’s most beloved coffee brands. NAMING, VISUAL IDENTITY, PACKAGING RANGE DESIGN To go forwards, we first go back… To celebrate 120 years of Lavazza we found visual inspiration in the archives. Cropped engagingly by the iconic Lavazza cup, a collection of slim tins has been followed with a collection of individual cups. Each captures a moment in time for the brand. ALESSANDRO ABIS MARKETING R&G ITALIA “Once again, please bring this well-deserved praise to the creative team and to all involved in the project” RICOLA DUNHILL D SOFITEL MONKEY SHOULDER MORE WORK TEST TITLE Video Title MORE WORK

See our award-winning design for Glenmorangie, capturing the elegance and legacy of Scotland’s finest whisky with premium branding. BRAND REDESIGN, PORTFOLIO DESIGN Rooted in truth is at the heart of authentic brands. Glenmorangie wears a gilded centrepiece inspired by The Stone of Cadboll. LEARN MORE GLENMORANGIE CHALLENGE New owners LVMH sought to reposition Glenmorangie from niche to luxury. They recognized that with limited liquid stocks, the opportunity was to raise the premium and reach out to Asian and American markets. SOLUTION With radical repositioning the objective, new ideas had to be rooted in truth. Our new identity is inspired by a pictish stone standing in the grounds of the distillery. A cartographer’s border framing the old label becomes the signature luxury pattern. A faded palette becomes gloriously rich and tasty. Soft finishes are gilded and embossed. New structural packaging and P.O.S. support a polished and perfected brand. The core portfolio has been followed by Private Edition limited releases such as Glenmorangie Finealta and Astar, named and designed by Lewis Moberly. KERRIN LUMSDEN, MARKETING MANAGER, THE GLENMORANGIE COMPANY “Lewis Moberly demonstrated a passion for creativity and detail throughout the project. The new packaging expertly balances our heritage with stylish premium cues and enhances Glenmorangie’s reputation across the world.” BAILEYS COCONUTEA MORE WORK TEST TITLE Video Title MORE WORK

Discover Lewis Moberly, a leading brand design agency known for award-winning work in identity, packaging, and digital experiences. We craft memorable brands that drive growth and create impact worldwide. Lewis Moberly wins the eye with visual dexterity, the heart with engaging stories, and the mind with inspirational ideas. Whether creating new identities or restaging loved ones we balance emotion and reason, insight and intuition, with a winning spirit. TEST TITLE Video Title VIEW ALL WORK APPLETON ESTATE CAMPAIGN BAILEYS GLOBAL REDESIGN WAITROSE COOKS BRAND CREATION THE GLENROTHES 25 GLOBAL REDESIGN ST PANCRAS INTERNATIONAL CORPORATE IDENTITY LA GRANDE EPICERIE DE PARIS CORPORATE IDENTITY

Explore the iconic British road sign project, where we celebrated a timeless design symbol through innovative storytelling and branding for cultural impact. DESIGN & ORIGINATION FOR 3D SIGNAGE, EXHIBITED AT THE DESIGN MUSEUM As one of fifty designers asked to celebrate the 50th Anniversary of the British Road Sign we set ourselves strict criteria. Change as little as possible, and raise a smile with effortless simplicity. The ‘No Motor Vehicles’ Sign is a classic. Seen through the designer eye it also symbolises what we all want to do on the road, soar above… Superman style! RICOLA DUNHILL D SOFITEL MONKEY SHOULDER MORE WORK TEST TITLE Video Title MORE WORK

Discover our work with Tidal Rum, where the coastal spirit and premium quality merge through a design that feels both authentic and adventurous. BRAND CREATION, DESIGN Every day the moon powerfully commands the sea, only with us for a short time, before disappearing. This cycle gives Jersey its extreme tidal range, which allows for the foraging of rare sea botanicals. This powerful elemental connection aims to appeal to those who seek unconventional brands and fuel their sense of adventure. RICOLA DUNHILL D SOFITEL MONKEY SHOULDER MORE WORK TEST TITLE Video Title MORE WORK

Uncover our work with Floreat, creating a natural yet refined brand identity that celebrates botanical wines with a modern twist. POSITIONING, NAMING, DESIGN How to celebrate without the hangover. Disrupting the established Champagne market with a simple gilded leaf label, Floreat promises to feed the spirit and stir the senses. The Flower Miners — the Herbalist, the Chemist and the Sommelier, expertly blend natural power to help us unwind and flourish. ANNE-MARIE HURST, OWNER, THE FLOWER MINER “Lewis Moberly have shown their brilliance in creating Floreat, bringing to life an iconic design for a new category of sparkling botanic wine. A challenging and difficult brief which they have delivered with a great deal of verve. I have thoroughly enjoyed every minute of working with Mary and the entire Lewis Moberly team.” RICOLA DUNHILL D SOFITEL MONKEY SHOULDER MORE WORK TEST TITLE Video Title MORE WORK

Discover our brand design for Glenrothes 25 Year Old, a whisky steeped in heritage and craftsmanship, brought to life through rich, evocative packaging. VISUAL IDENTITY, STRUCTURE, DESIGN The 25 is the latest pillar of The Glenrothes rare whisky portfolio all deeply connected to The Glenrothes private estate in Rothes, Speyside. The 25 year old wait is rewarded with an evolution of flavour as the sophistication of the whisky intensifies with luxurious depth. The classic Glenrothes bottle has been evolved introducing a taller, elegant body profile. The straight neck allows the precious liquid to pour more smoothly. Lewis Moberly has designed a bespoke gift secondary canister featuring a dual layered turning cylinder that opens to reveal the whisky within. The secondary packaging was developed on the principle of using paper, card and pulp-based materials only. There is no plastic, metal or leather. With minimal use of foil, the new core structure is 100% recyclable. WENDY ESPIE, GLOBAL NPD MANAGER, THE GLENROTHES “The 25 deserves a plinth on which to be presented. The Lewis Moberly cylindrical canister design (a lovely metaphor for the casks in which the whisky has aged) offers just that. The contours on the outer pack are a nod to the location of our Rothes Estate in Speyside, whilst the twist playfully reveals the whisky inside.” RICOLA DUNHILL D SOFITEL MONKEY SHOULDER MORE WORK TEST TITLE Video Title MORE WORK

Experience our work with Nettle, a health-focused brand where we combined simplicity with elegance for a naturally inspired design. CORPORATE IDENTITY, BRAND CREATION Nettle is a premium plant-based products brand much loved by high-end restaurants and food connoisseurs. The products are the brainchild of Sam Jackson and Nina-Rose Hubbard who pride themselves in striking the right balance between scientific precision and artisanal crafting to achieve high-quality plant-based alternatives. The new brand identity articulates the artisanal nature of the range and builds mass-premium appeal as well as facilitating cross-category expansion in the future. NINA-ROSE HUBBARD, CO-FOUNDER “Our products are all about exciting, bold flavours but without the key ingredients so many of us now look to cut back on or avoid altogether. However, the range is also loved as a portfolio of unique, premium, stand-alone products. Lewis Moberly has been fundamental in helping us to communicate our complex message and broaden our appeal to the growing number of discerning consumers who are looking to make positive food choices without the inferior taste experience.” RICOLA Add to Cart DUNHILL D Add to Cart SOFITEL Add to Cart MONKEY SHOULDER Add to Cart MORE WORK TEST TITLE Video Title MORE WORK

Dive into our collaboration with Appleton Estate, where we crafted an iconic brand experience for one of Jamaica’s finest rums, celebrating heritage, quality, and Caribbean spirit through premium design. NAMING, BRAND CREATION, PACKAGING DESIGN, CAMPAIGN DESIGN A retelling of Appleton Estate’s past and built on the spirit’s original recipe, the 17-year-old Legend is an exquisite and historic blend that exemplifies Jamaican excellence.The super-premium rum design halos a newly branded Appleton Estate range and encourages the barman to extend his repertoire for an increasingly curious and experimental consumer. Past and present are united elegantly and eloquently as the pack captivates as a luxury limited edition. Stretching from digital to physical, the full Legend launch campaign targets both bar tenders and rum collectors with a takeover of the brand’s owned media, a teaser campaign and an NFT launched on Blockbar. Art directing and crafting the project from pack to party, Lewis Moberly curated the launch event in New York and collaborated with renowned Jamaican artist, Oneika Russell on the NFT artwork. DAVE WEISS, GLOBAL SENIOR BRAND MANAGER, CAMPARI “This project is certainly a game changer for the Appleton brand and what will be a best-in-class LTO launch campaign for Campari spirits brands. The ongoing support and collaboration across both the packaging design and the launch campaign continues to solidify the importance of our agency partner Lewis Moberly in the building of the Appleton Estate brand.” RICOLA DUNHILL D SOFITEL MONKEY SHOULDER MORE WORK TEST TITLE Video Title MORE WORK