Creativity starts from a young age, to encourage it a brand must both charm and inspire. Enter Le Petit Artiste, bringing bags of personality to this range of children’s creative products.
LEFRANC BOURGEOIS ENFANTS
CHALLENGE
How to get relisted, restaged and win back the hearts of the French. Breathing new life into a dying brand – a disparate, confusing and generic range of children’s creative products. To rekindle latent affection to the brand, give confidence to less creative parents regarding product safety and useage, and convey educational value all while injecting some fun.
SOLUTION
Unifying the sub-brand with its mother brand, the logotype is playfully signed off in charming, children’s handwriting. Yet, the star of the show is ‘Elbé’ – ‘Le Petit Artiste’. Irreverent in style, Le Petit Artiste interacts with products making the packaging engaging and dynamic. Each pack illustrates a new narrative, demonstrating product use and experience. Information is placed succinctly and conveniently in the top right corner, giving clarity and confidence to consumers.
