The brand architecture for France’s
iconic retailer was in disarray.
The identity needed to be restaged.

You made us think… Very rich… Creative… You opened to us a whole new world!

Philippe Thobie, Directeur du Marketing et de la marque, MONOPRIX

Monoprix is now the brand ‘for everyday’. Sparkling, uplifting, positive and surprising!

STÉPHANE MAQUAIRE, MANAGING DIRECTOR, MONOPRIX