A good name can set up a question. A good design answers it.
Monkey Shoulder disrupts the provenance mould and provides
the barman with bar talk.

MONKEY SHOULDER

HOUSE MARQUE, BRAND IDENTITY,
PACKAGING DESIGN, NAME CREATION

CHALLENGE

How to seamlessly balance the unexpected
with the familiar, where most brands do one
or the other to a fault. How to create a new
‘contemporary engaging brand’ in a well
worn category

SOLUTION

Rooted in whisky lore, the brand name
Monkey Shoulder is inspired by, and named
in honour of, the distillery malt men. These
men acquire a stoop, known colloquially as
‘monkey shoulder’, from repeatedly turning
the barley by hand…
A clear, contemporary bottle is branded with
a trio of three-dimensional monkeys,
appropriately positioned on the shoulder.
Each monkey represents one of three malts
which form the blend. These iconic, polished,
pewter monkeys are supported by a crafted,
typographic label, setting out the malt men
story. The minimal bottle, surprising name
and story label create a tactile
and distinctive presentation.

“The iconic bottle design, complete with three brass monkeys – each representing one of the constituent single malts – on the bottle’s shoulder, is sure to attract confident, liberal minded people with discerning taste and ensures it’s not one to hide away in the
drinks cabinet!”

THEDRINKSSHOP.COM

Learn-More

“The iconic bottle design, complete with three brass monkeys – each representing one of the 
constituent single malts – on the bottle’s shoulder, is sure to attract confident, liberal minded
people with discerning taste and ensures it’s not one to hide away in the drinks cabinet!”

THEDRINKSSHOP.COM