There are brands which demonstrate ‘know’
and those with exude ‘show’…
Champagne Bollinger is the benchmark of ‘know’.

CHAMPAGNE BOLLINGER

CHALLENGE

In the context of a changing brand
landscape, to elevate the original marque
further and project increased excellence and
integrity. To shine from within, supporting
the new positioning – ‘naturellement
exceptionel’. Kindle new interest – new
bottle, new product, new life.

SOLUTION

The original house marque created by
Lewis Moberly in 1986 is now gilded
and enriched. Fine lines radiate from the
centre reflecting the ‘shine from within’
positioning. A new bottle shape gives
greater presence and individuality. The
simple paired down label underscores the
quiet confidence of Bollinger. The gift box
carries an engaging quote by Madame Lily
Bollinger, the company founder, bringing a
light hearted touch to soften and
personalise the brand.

“When we chose Lewis Moberly we knew
that its expertise could not be questioned.
Out of all the agencies we interviewed,

Lewis Moberly was the only one who
understood perfectly the particularities of
our brand, as well as our brief. The result is
above all our expectations.”
GHISLAIN DE MONTGOLFIER, PRESIDENT OF BOLLINGER

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“When we chose Lewis Moberly we knew that its expertise could not
be questioned. Out of all the agencies we interviewed, Lewis Moberly was
the only one who understood perfectly the particularities of our brand,
as well as our brief. The result is above all our expectations.”

GHISLAIN DE MONTGOLFIER, PRESIDENT OF BOLLINGER