What we can
do for you
Methodology, Generation and Evaluation
Visual Identity and Packaging Design
Expression and Activation
Independent and Institutional
Ongoing and Organic
INDEPENDENT IN STYLE
Lewis Moberly principals own and shape the
business creating a unique culture
which inspires colleagues and clients alike.
Lewis and Moberly
Designer Mary Lewis and Strategic Director Robert Moberly formed Lewis Moberly
The Sunday Times described them
as ‘at the forefront of design in the UK’.
Today, Lewis Moberly is an internationally
renowned brand identity consultancy,
with an exemplary and proven track record.
DAVID STUART, THE PARTNERS
“So what is it about Mary? Let’s start with
the big stuff, the abstract nouns: passion,
commitment, vision. She has them all in
large measure. Like every winner of this award
over the years, she cares almost more than
it’s healthy to care about, never for a moment
allowing standards to slip. As a designer, she’s
out of the top drawer – or maybe the secret
compartment concealed just above it.”
Seasoned professionals, inspirational
youngsters, challenging thinkers.
We live and breathe brand design at
Lewis Moberly, it’s the fuel in our tank.
We use it strategically, and surprisingly. We do our homework, we are our own best critics.
When you work with us,
expect to be challenged.
We are a hands on team…
Ready to roll up our sleeves and be fully immersed.
Here we are on site at St Pancras International
during the first stage
of our brand identity work.
Hard hats obligatory.
Our teams are bespoke… reflecting our work.
Each project has a tailored mix,
no fixed groups
or formulas. Graduates work alongside
the experienced and
our designers compete
to present their ideas, reflecting a competitive
The ocean you swim in, what’s there,
who’s there. What’s changing and
Key words, visuals, sound, smell,
taste and touch… A springboard
Revelation and Insight
Reduce it down and blow it up.
How little do you need? Craft
The Creative Idea
Behaviour, tone of voice,
Across current and future media.
Creation to Production
Taking stock and further steps.
Has the ocean changed. Time to
A Pioneering Partnership
WE LISTEN, LOOK,
WE THINK LIKE PEOPLE
LOOK TO LIFE
We are the only design consultancy
to hold both The Top Award for
Design Effectiveness and The Top
for Design Excellence.
We believe one leads to the other.
“For every penny Boots spent
on new packaging designs,
it gained £1 in sales.”
Shared thinking and spontaneous interactive work sessions with our clients are highly productive. We collaborate with specialist associates and consultants to ensure we have diverse, interactive expertise at our fingertips.
Retail and destination brands, multi nationals,
entrepreneurs and institutions.
A diversity which avoids a formulaic approach,
death to a creative business.
We have proven award-winning work for home markets such as Brazil (leading panettone brand), Mexico (leading department store), China and Vietnam (Johnnie Walker).
Click here for JW Vietnam Design Effectiveness entry PDF.
We relish new frontiers, are sensitive to nuance, and work hand in hand with associates.
OVER 500 AWARDS
Ours are won for good reason.
They keep us sharp.
And they mirror the competitive
LM have won over 25
Best of Best Awards
BEST PRIVATE LABEL AWARD
OVER TEN YEARS
Lewis Moberly have an enviable record in
Top 10 for the Design Business Association
Design Effectiveness Awards, holding the
DBA Grand Prix and 18 DBA Gold Awards.
In 2015 our work for Johnnie Walker Collection
alone won three effectiveness awards…
Click here for JW Collection Design Effectiveness entry PDF
2016 Pentawards 10th Anniversary win for Waitrose Cooks – Best Private Label over 10 years
2017 Pentawards wins for Lefranc Bourgeois identity, Newby Classic Loose Leaf Tea Collection and Tropic Skincare
“When we chose Lewis Moberly we knew that its expertise could not be
questioned. Out of all the agencies we interviewed, Lewis Moberly was the only one
who understood perfectly the particularities of our brand, as well as our brief.
The result is above all our expectations.”
“I’ve been working with Lewis Moberly for more than 2 years.
The team is brilliant and always gives a great support – they are extremely
flexible and always try to satisfy our requests (not always easy!)
Good creative vision and execution, deep understanding of client’s needs.
I also appreciated their punctuality – deliveries are always on time.
In a nutshell, I’m quite satisfied and it’s a pleasure to work with LM!”
“The new bottle design, which is its single biggest transformation
since launch, is not something you enter into lightly. Now it’s taller, slimmer,
and we have lifted the shoulders, so it’s more elegant. We worked with
the brilliant Mary Lewis in London. The ‘Double B’ has been elevated
as part of the iconography. This did incredibly well in our research,
as it was associated with style and fashion brands,
like the Gucci ‘G’ lock and Fendi ‘F’ lock.”
“Many thanks to you all once again for the fantastic presentation yesterday.
We all left feeling so energised!”
“On behalf of Sogrape Vinhos we wish to thank Lewis Moberly for the wonderful work
they have done in the redesign of Mateus Rosé. We are very pleased with the final result
and would like to express our full satisfaction for the very professional
and outstanding design work executed on this key project for the brand.”
“Monkey Shoulder is in Selfridges as we speak…but you had better be quick,
as it just broke their record, and is now the best spirit launch in Selfridges’ history.”
Let’s hear it
“You can be sure that if it’s out
there and that good it’s Lewis
“Creatives” taking part ranged across the artistic spectrum from David Puttnam, Richard Rogers and James Dyson to Nigel Coates. Graphic Designer Mary Lewis, for example, cut the shape of the British Isles out of a clod of turf to express the traditional notion of a green and pleasant land which needs nurturing.”
“I have just seen your Annual Report. It has to be
the most engaging, vibrant one I have ever seen.
A report like this will certainly change the perception of NABS even more.”
“As one might expect the presentation is top
drawer. A tall, elegant bottle is branded with
a trio of three-dimensional Koniks.”
These are supported by a typographic label,
setting out the story. The contemporary bottle,
surprising name and story create a tactile
and distinctive presentation.
“Thank you so much for your stunning cover design. It means so much for D&AD to have someone of your calibre contributing, I am sure it will be much sought after at the auction.”