Lewis Moberly is a strategic creative
business, immersed in the world of
brands.
Fledgling, iconic, walk-in and
take home brands.

We imagine them, define them, 
polish them, position them.

We live brands, they identify and
culturally connect us.

What we can
do for you

Brand Insight

Visual Intelligence™


Innovation

Transformative Ideas


Brand Consultancy

Strategic Direction


Brand Naming

Methodology, Generation and Evaluation


Brand Identity

Visual Identity and Packaging Design


Brand Experience

Expression and Activation


Corporate Identity

Independent and Institutional


Brand Counselling

Ongoing and Organic


INDEPENDENT IN STYLE

AND SPIRIT

Lewis Moberly principals own and shape the
business creating a unique culture

which inspires colleagues and clients alike.

Lewis and Moberly

Designer Mary Lewis and Strategic Director Robert Moberly formed Lewis Moberly 
in 1984.
The Sunday Times described them 
as ‘at the forefront of design in the UK’.

Today, Lewis Moberly is an internationally 
renowned brand identity consultancy,

with an exemplary and proven track record.

“there’s

      something

              about

                   Mary…”

DAVID STUART, THE PARTNERS

“So what is it about Mary? Let’s start with

the big stuff, the abstract nouns: passion,

commitment, vision. She has them all in


large measure. Like every winner of this award

over the years, she cares almost more than


it’s healthy to care about, never for a moment

allowing standards to slip. As a designer, she’s

out of the top drawer – or maybe the secret

compartment concealed just above it.”

EXPECT
THE UNEXPECTED

Seasoned professionals, inspirational
youngsters, challenging thinkers.


We live and breathe brand design at 
Lewis Moberly, it’s the fuel in our tank.

We use it strategically, and surprisingly.
We do our homework, we are our own 
best critics.
When you work with us, 
expect to be challenged.

We are a hands on team…

Ready to roll up our sleeves and be fully immersed.

Here we are on site at St Pancras International 
during the first stage 
of our brand identity work. 
Hard hats obligatory.

Our teams are bespoke… reflecting our work.
Each project has a tailored mix,
no fixed groups
or formulas. Graduates work alongside 
the experienced and
our designers compete 
to present their ideas, reflecting a competitive 
client world.

OUR APPROACH

SIX
STEPS
TO
FRUITION

Immersion

The ocean you swim in, what’s there,
who’s there. What’s changing and
why. Cultural Currents

Distillation

Key words, visuals, sound, smell,
taste and touch… A springboard
for ideas. Revelation and Insight

Dramatisation

Reduce it down and blow it up.
How little do you need? Craft
and clarify. The Creative Idea

Expression

Behaviour, tone of voice,
interaction, the intangibles

Realisation

Across current and future media.
Creation to Production.

Evaluation

Taking stock and further steps.
Has the ocean changed. Time to
add value. A Pioneering Partnership

WE LISTEN, LOOK,
LEARN, LEAP

WE THINK LIKE PEOPLE
AND
LOOK TO LIFE

Unique position

We are the only design consultancy

to hold both The Top Award for

Design Effectiveness and The Top
Award
for Design Excellence.

We believe one leads to the other.

“For every penny Boots spent

on new packaging designs,

it gained £1 in sales.”

SIR ANTHONY CLEAVER

CHAIRMAN IBM (DBA JUDGE)

Collaborative Spirit

Shared thinking and spontaneous interactive
work sessions with our clients
are highly
productive. We collaborate with specialist
associates
and consultants to ensure we have
diverse, interactive expertise at our fingertips.

Purposefully diverse…

Retail and destination brands, multi nationals,
entrepreneurs and institutions.

A diversity which avoids a formulaic approach,
death to a creative business.

Global reach

We have proven award-winning work for home
markets such as Brazil
(leading panettone
brand), Mexico (leading department store),
China and Vietnam
(Johnnie Walker). Click here 
for JW Vietnam Design Effectiveness entry PDF.

We relish new frontiers, are sensitive to nuance,
and work hand in hand
with associates.

OVER 500 AWARDS

AND COUNTING…

Ours are won for good reason.

They keep us sharp.

And they mirror the competitive
brand world.
LM have won over 25
Best of Best Awards
from every
major competition

Proven Results

Lewis Moberly have an enviable record in
Top 10 for the Design Business Association

Design Effectiveness Awards, holding the
DBA Grand Prix and 18 DBA Gold Awards.

In 2015 our work for Johnnie Walker Collection
alone won three effectiveness awards…

Click here for JW Collection Design Effectiveness entry PDF

2016 Winner for Newby Tea.

2016 Winner Best Retail Design for 10 years.
Waitrose Cooks’

What Our Clients Say

Let’s hear it

from
our peers

  • “You can be sure that if it’s out
    there and that good it’s Lewis
    Moberly.”

    HOWARD MILTON, 
    SMITH AND MILTON

  • “Creatives” taking part ranged across the artistic spectrum from David Puttnam, Richard Rogers and James Dyson to Nigel Coates. Graphic Designer Mary Lewis, for example, cut the shape of the British Isles out of a clod of turf to express the traditional notion of a green and pleasant land which needs nurturing.”

    INDEPENDENT ON SUNDAY

    DESIGNS ON BRITAIN’S FUTURE

  • “I have just seen your Annual Report. It has to be
    the most engaging, vibrant one I have ever seen.
    A report like this will certainly change the perception of NABS even more.”

    CAROLYN MCCALL, MANAGING DIRECTOR, THE GUARDIAN

  • “As one might expect the presentation is top
    drawer. A tall, elegant bottle is branded with
    a trio of three-dimensional Koniks.”

    These are supported by a typographic label,
    setting out the story. The contemporary bottle,
    surprising name and story create a tactile
    and distinctive presentation.

    SPIRITS BUSINESS MAGAZINE

  • “Thank you so much for your stunning cover design. It means so much for D&AD to have someone of your calibre contributing, I am sure it will be much sought after at the auction.”

    ROSIE ARNOLD, PRESIDENT, D&AD